Eric Larse is co-founder of Seattle-based Kinesis CEM, LLC, which helps clients plan and execute their customer experience strategies through the intelligent use of customer satisfaction surveys and mystery shopping, linked with training and incentive programs.
Visit Kinesis at: www.kinesis-cem.com
TOP TEN WAYS TO SCORE A 10 ON YOUR MYSTERY SHOP REPORT! 1. Read the shop guidelines (First on every editor’s list) 2. Be familiar with the questions in the audit form before you do the shop. 3. Care about … Continue reading →